the Modern milkshake is undergoing a Renaissance.
Shaking up the Classics
According to Trey Curry, Sysco's ice cream and eggs product manager, the growing perception of "food as a cultural experience" is one of the key factors behind the milkshake movement. Millennial consumers want more than a meal: they want something unique, something they can share - both in person and online.
"People want new experiences," says Curry. "So when they find something new, they are far more likely to share it on social media." Social media is like word of mouth, only much faster and with greater reach. If you offer customers something worth sharing, they will help you generate buzz through social media platforms.
Customizable and Craveable
In the crafted small-batch segment is High Road Ice Cream, which has several flavors that speak to the idea of an over-the-top, indulgent dessert. Using house-made or craft ice creams, restauranteurs can tap into trending flavors like dulce de leche, peanut butter and preserves, and blueberry lemonade. Carefully curated toppings can elevate shakes further: "chocolate" becomes "dark chocolate truffle"; "caramel" becomes "sea-salt caramel"; and so on.
To maximize profitability while maintaining margins, start with ingredients such as soft serve ice cream. Staple pantry items like cereal, cookie pieces and fresh fruit can all be incorporate to tap into the nostalgia of milkshakes while still delivering a completely new experience for customers.
Ultimately restaurateurs should focus on creating a product consumers will identify as both novel and shareable - that's what they'll pay for. "People are more experimental with what they're willing to sped money on when it comes to food," says Trey. "This is the perfect landscape for that."
For more info on unique shakes, check out Chef Marcus's Tropical Sunrise Smoothie recipe or other BarFresh Smoothies and Shakes recipes.
Bonus: FreakShake REcipes!
Combine the mini pretzels, potato chips, chocolate chips, kosher slat and coffee grounds in a food processor. Crush or chop them to form a coarse powder. Combine the coarse powder with the ice cream/milk misture/soft serve. Add peanut butter, chocolate syrup and caramel sauce. Blend until thoroughly mixed. Garnish with whipped cream, pretzels, chocolate chips, caramel sauce and potato chips.
Place all shake ingredients in a shake tin. Blend with a shake spindle on high for 15-20 seconds or until smooth. Garnish with a swirl of whipped cream, a toasted marshmallow, dolcetto and a dusting of ancho chile and cinnamon. Serve immediately.