Imagine if every guest who dines in the restaurant tells 12 people who weren’t there about their dining experience. Then those 12 people tell 6 more, and those 6 tell 3 more, etc.
Initial Guest Tells 12 Friends = 12 New Customers
12 New Guests Tell 6 Friends = 72 New Customers
72 New Guests Tell 3 Friends = 216 New Customers!
A grand total of 300 potential new customers just from word-of-mouth marketing!
On the flip-side of that, it could be your initial guest sharing their bad experience, which will be 300 people that will never try your restaurant based solely on the experience of that one customer.
With an average guest check of $12.00 per person, that's $3,600.00 in potential business that all goes back to the experience of that very first guest.