- Is it appetizing and interesting?
- Does it pique their interest for the meal ahead?
- Does it make them smile?
The menu needs to tempt and impress them. It needs to reassure them that they made the right decision by choosing to dine at your restaurant.
Is the text legible in your restaurant at night? If not, people will begin their dining experience feeling frustrated.
Is the page layout open and airy, with plenty of white space, or are there too many items crammed into a small space, making the layout feel claustrophobic?
Avoid clichéd menu descriptions and repetition.
Highlight items that differentiate you from the competition and contribute to your unique brand.
Do you have carry out menus readily available?
When was the last time you updated your menu?
Every little decision makes a big difference with your most important marketing tool!