According to Ventura foods, “I was craving a burger” is the primary reason 65% of consumers recently ordered a burger – more than any other reason measured. Comprised of four of the most commonly craved characteristics (savory, spicy, smoky and salty), it’s no wonder the foundation of American comfort food sits on a bed of burgers and fries.
Efficiency isn't Everything
“To make it profitable, you’ve got to look at your base costs,” says Chef Neil Doherty, senior director of culinary development at Sysco. “Then look at what percentages you can make on all the add-ons.”
The Meat of the Matter
Positioning for Profit
“Saying it’s a BBQ chicken sandwich is very different than saying this is a honey chipotle BBQ chicken sandwich,” says Shaun Black, director of category management at Sysco. “The latter sounds more elevated and appetizing.”
Know your Customer